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Let’s talk re-brands

If you’ve been checking out our social media lately, you may have noticed our new Floorlink logo, and re-branded Artificial Grass. Now known as Novoturf!


With 2022 flying by, we wanted to share our new Novoturf Artificial Grass branding with you in time for the Spring, as the market and demand for grass increases. 

Novoturf provides UV resistance for those days in the sun and heat, pet and child friendliness, and an overall low maintenance lawn throughout the year. 

Kellars are focusing on an additional product which has been added to our Artificial Grass portfolio, known as Eco-Green. 

This will have a positive impact on the environment, now that we can offer a recyclable product, and is certainly something we are excited to bring to the market.


If Underlay and Accessories are something you’re wanting to stock up on this year, our Floorlink re-brand provides you with a unique, on-trend approach, across our selection of products, and overall brand.

Our Floorlink brand brings something new to the industry, and provides added value on each of our products, with the majority being provided in branded packaging for our customers.

Our extensive range of products includes underlay, profiles, tapes, tools, adhesives, and screeds, and are each highly stocked across our 4 depots. 

Sales Director, Dave Francis says “After working on these two projects, we are excited to see how our customers react to the new Floorlink branding, when it hits the market’

“This is something that hasn’t been shown in the market of Underlay and Accessories in my time in the flooring industry, so this will hopefully be something that provides growth for Kellars and our Point of Sale”

Follow us on social media @kellarsflooring and keep an eye out for our new developments on our Floorlink and Novoturf brand.