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Stand review with Zack Taylor

Aaaand Zack Taylor, our North East rep is back with a bang after a successful weekend at the show. If you are unsure on what stand to go for, or which products your customers are looking for, this is the blog for you.

Zack reviews our current stand options and popular products of 2022, starting with our 7 main brands. 

Introducing our brand new Alva, LVT Collection and wall stand. With 2 showroom stands recently launching and getting installed in January 2023, the team of sales reps cannot wait to see the reaction of this over the next few months. 

Zack says: myself and everyone at Kellars can agree this has certainly proved to be a phenomenal stand, and one of the best we have done yet. The brand on this product is certainly a brand you’re going to remember with the fiery orange and black detailing that will make you look twice!  

Our new carpet point of sale brings a look to the flooring market like no other, with 3 Collections; Senteos, Amphora, and Centicus. Our additional light box illuminates any showroom, certainly attracting all customers walking into their local flooring store.

So, we have over 40 carpet ranges to choose from, with 3 of these being our latest additions:


100% polypropylene

4/5m wide 


6 Colours 


100% polyester

4/5m wide 


8 Colours 


100% polyester

4/5m wide


10 Colours 

Forma Laminate

Next up, our Forma Laminate and Herringbone. This Collection block holds 74 colours, varying from 7mm to 12mm both at affordable prices. With the additional circular stand we have recently launched, this gives our smaller retailers the opportunity to display our award winning branded stand on a smaller scale when compared to our wall stand, whilst still having a range of products on show.

For more information on each of our ranges, keep your eyes peeled for another blog on our award winning brand towards the end of the month.

Show your Elegance with Allora SPC.

Launched in 2020, this collection of tile, plank and herringbone is still up there in terms of popularity. In particular, our best selling range has proved to be our 6 colour Herringbone, and has been in high demand ever since the launch. 

Our wall stand has been exhibited at both 2021 and 2022 flooring shows in Harrogate, with the option of a light box. This option has now been in the market for over a year and what an incredible reaction this has been from all retailers. 

Be Garden Happy with Novoturf.

Novoturf is now a very well-known brand across Kellars, now available in our new black edition stand. Contact your local sales manager for more info on this.

10 ranges to choose from, 

20mm – 42mm in thickness to accommodate all our customers’ needs.

More than 6 new ranges to choose from in Summer 2023.

Getting the Job done with Floorlink Underlay & Accessories.

Our 2022 Award winner! The Floorlink brand definitely deserves a lot of attention, and has now become the go to brand for Underlay and Accessories, standing out amongst the other wholesalers.

Zack says, “one thing I do love about this brand is the 6 underlay ranges we have launched in our own branded bags, with 2 new products which we launched at the exhibition in Harrogate (Lujo & Paso) now giving our customers a choice of 9mm & 11mm 145KG . 

Please see our range of underlays available to order below.

Primo 8mm 85kg

Duo 10mm 85kg

Luxury 12mm 85kg

Centurion 9mm 120kg

Guardian 11mm 120kg

Warrior 10mm HD 145kg

Pasa 9mm HD 145kg

Lujo 11mm HD 145kg

The above underlay offer every retailer the different quality and price points from our 85Kg budget to our new and improved HD 145kg. With the additional Floorlink point of sale boards which are due to be launched in January 2023. Each of these new additions displays our underlay collection, door trims and Scotias giving our customers the chance to present all the above on one display board!